Pay Per Click

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

PPC Startegy:

  • Keyword Generation
  • Targeting
  • Adcopy
  • Campaign Expansion
  • Optimisation

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results.

SEO Startegy:

  • Indexing
  • Preventing Crawling
  • Increasing prominence